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Optimization suggestions to the logistics distribution chain of the online shop administered by the Lilien Czech Jewelry s.r.o. company.
 Pergler, Lukáš ; Rathouský, Bedřich (advisor) ; Mervart, Michal (referee)
The present diploma thesis deals with new optimization suggestions and their introduction to the logistics distribution chain of the online shop administered by the Lilien Czech Jewelry s.r.o. company. The thesis is comprised of two interconnected parts. The first, theoretical part, is dedicated to the description of key terms which are necessary for the general understanding of the importance of logistics chains in the efficiency of a company, as well as for the understaning of the practical part which follows. The second, practical part, deals with the company in question itself. The aim of the thesis is to provide an evaluation of the logistics chain of the given company as well as its resources. This includes an overview of the state of things before and after innovations proposed and carried out based on a previous bachelor's thesis. Further, the thesis treats the topic of new optimization suggestions regarding the processes involved in the flow of goods to the customer. This concerns specifically suggestions affecting the international distribution of delivery and storage within the company. Other phases of the chain are, however, not omitted.
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