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Aplication of marketing in Prague Zoo
 Šuhajová, Irena ; Horová, Olga (advisor) ; Pergl, Jiří (referee)
Bachelor thesis "Aplication of marketing in Prague ZOO" is focused on research of marketing mix tools for services in this organisation. The first objective of this thesis was to analyse the aplication of these tools from the perspective of the ZOO marketing management. The second aim was to find out satisfaction and awareness of public based on survey research. Teoretic part defines basic terms which are services, marketing and marketing mix tools. Practical part is composed from information provided by management of Prague ZOO and analysis of public survey research. Results from the practical part are important for the conclusion of the bachelor thesis where the results of public perception of the Prague ZOO are evaluated. These findings are compared to the information provided by marketing management and at the end minor recommendation is suggested.
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