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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Marketing Strategy of 3M Novec 1230 Fire Protection Fluid
 Peřina, Matěj ; Lhotáková, Markéta (advisor) ; Čejka, Pavel (referee)
This thesis is concerned with B2B market segmentation, situational analysis and proposes a markting strategy for Novec 1230 fire protection fluid marketed by 3M Česko. Firstly a marketing literature rewiev is carried out in order to uncover the most suitabe theoretical approaches to the subject at hand. Then the 3M Company and its Czech subsidiary are presented. In the methodological part there is a description of utilized methods and approaches. Data colection and analysis are executed in the next part. In the last section targeting and positioning are performed and particular actions within the four Ps of marketing mix are proposed.
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The WTO and RTAs: the relationship between multilateral and regional liberalization
 Peřina, Matěj ; Cihelková, Eva (advisor) ; Bič, Josef (referee)
The thesis focuses on multilateralism and regionalism, these representing two mainstream approaches to world trade liberalization. While multilateral liberalization takes place in a single institution -- World Trade Organization, regionalism on the other hand is carried out by a growing number of RTAs. NAFTA being example of a complex one covers the whole area of North America and incorporates developing and developed countries. The contribution of multilateral liberalization to the world economy can be demonstrated by substantial tariff reductions and consequential rapid world trade and GDP growth. Currently is the liberalization in WTO inhibited because of the suspended Doha Development Agenda. The fact whether NAFTA is beneficial for its members or not stays rather controversial. Nevertheless NAFTA can provide faster progress in liberalization than WTO.
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