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National Repository of Grey Literature

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Marketingová strategie firmy Centropen a.s. Pavlíková, Hana Bc. ; Hesková, Marie (advisor) Charakteristika podniku Centropen. Analýza vnějšího prostředí. Marketingový výzkum zaměřený na dva různé cílové segmenty.Zmapování současné strategie firmy. Návrh zlepšení a strategií, které povedou k naplnění marketingových cílů. Detailed record

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