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Psychology of advertising
 Mukhina, Alesia ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This bachelor thesis deals with the concept of psychology of advertising and with the influence of advertising on behavior and attitudes of man in his everyday life. The aim of this thesis is to determine the extent, to which advertising affects the psyche and human behavior, then to what extent it is effective and how its effect influence contemporary society. The theoretical part includes the definition of psychology of advertising, its history and types. Also are described the ways of influencing and manipulating the human psyche and emotions. The aim is to determine the practical effects on behavior, attitudes and acceptance by consumers influenced by media advertising. The practical part contains the interpretation of research results due to a specific hypothesis. It also includes decisions about whether the results obtained agree or are in conflict with the results set out in the theoretical part.
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