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Propaganda in the Czechoslovakia in 1950s
Merta, Jonáš ; Köpplová, Barbara (advisor) ; Suk, Pavel (referee)
The thesis deals with the communist propaganda in Czechoslovakia during the early fifties. The opening part describes the historical context, media system, and establishing of regime's censorship and information monopoly. In the interpretative part, the thesis analyses the ideological stereotypes and mainsprings of propaganda. The thesis applies the method of qualitative media content analysis of daily press and other media types. The communistic ideology is viewed as a systematic and comprehensive "gesamtkunstwerk" influencing the society. The conclusion of the thesis is the interpretation of the ideological mainsprings and theircontext. The thesis shows parallels between principles of construction of the ideological text and mythical stories.
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Analysis of communistic propaganda in the case of collectivisation
Merta, Jonáš ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
Bachelor's thesis "Analysis of communistic propaganda in the case of collectivization of agriculture" analyses communistic propaganda, seeks for its basic principles and relations to the communistic ideology. It is made under framcwork of collectivization of agriculture in The Czechoslovakia by the end of the forties and beginning of the fifties in the 21th century. It contains qualitative analysis of ideological texts and describes the texts in the context of communistic ideology including possible impact on society. Powered by TCPDF (www.tcpdf.org)
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Analýza marketingové komunikace a strategie Fitness Contours
Merta, Jonáš ; Horová, Olga (advisor) ; Hochman, Jiří (referee)
The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.
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