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Communication Strategy of the Company
Majeriková, Ela ; Zigo, Martin (referee) ; Novák, Petr (advisor)
The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as economic evaluation of specific proposals.
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Marketing Mix of a Company On Semiconductor, a.s.
Majeriková, Ela ; Streda, Peter (referee) ; Novák, Petr (advisor)
This bachelor thesis is dedicated to the industrial marketing in comparison to the marketing on the customer markets. The theoretical part concentrates on the theory of marketing, marketing on B2B markets, the differences between consumer and industrial market and marketing mix on B2B markets. In analytical part, the company ON Semiconductor, a.s is introduced along with the marketing mix of SMART METER applications and macroeconomic analysis. On the bases of the results, the PEST and SWOT analysis are conducted. In the implementation part of the bachelor thesis I have drafted the possible solution of the weak points based on the SWOT analysis.
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Marketing Mix of a Company On Semiconductor, a.s.
Majeriková, Ela ; Streda, Peter (referee) ; Novák, Petr (advisor)
This bachelor thesis is dedicated to the industrial marketing in comparison to the marketing on the customer markets. The theoretical part concentrates on the theory of marketing, marketing on B2B markets, the differences between consumer and industrial market and marketing mix on B2B markets. In analytical part, the company ON Semiconductor, a.s is introduced along with the marketing mix of SMART METER applications and macroeconomic analysis. On the bases of the results, the PEST and SWOT analysis are conducted. In the implementation part of the bachelor thesis I have drafted the possible solution of the weak points based on the SWOT analysis.
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Communication Strategy of the Company
Majeriková, Ela ; Zigo, Martin (referee) ; Novák, Petr (advisor)
The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as economic evaluation of specific proposals.
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