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Analysis of Internal Communication and Corporate Culture of the Agency Insighters s.r.o.
Machová, Valérie ; Poucha, Tomáš (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis focuses on internal communication and corporate culture of the communication agency Insighters. The main aim of the thesis is to examine the perception of mission, vision, and values by the employees of this company. Thesis deals with the influence of the length of employment in the agency on the mentioned phenomena. In the theoretical part, the concepts of agency, communication, and culture are first described. This is done to help the reader better understand the background of later defined concepts of internal communication and corporate culture. These concepts are theoretically defined in this thesis and introduce the reader how they should be properly set and understood in a corporate environment. In the practical part, the communication agency Insighters is first introduced, followed by an analysis of its internal communication and corporate culture. The reader is thus familiarized with formal and informal channels used by the agency, as well as its mission, vision, and values. This is followed by defining the methodology of the work, where qualitative research, semi- structured interviews, and the 5W1H method are characterized. This part includes the research itself, which is in the form of interviews with employees regarding their perception of the mission, vision,...
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