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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Company on the B2B Market
 Michálek, Lukáš ; Maňas, Dalibor (referee) ; Ulč, Jakub (advisor)
The bachelor thesis deals with the design of marketing mix in the company Brand Promotion CZ s.r.o. The thesis is divided into three parts. The first part describes the theoretical knowledge concerning basic concepts of marketing and marketing mix. The second analytical part then focuses on the analysis of the external and internal environment of the company and also the analysis of the current marketing mix. In the last part, possible suggestions for improving the marketing mix are presented based on the data obtained from the previous analyses.
Detailed record
Marketing Mix of a Company on the B2B Market
 Michálek, Lukáš ; Maňas, Dalibor (referee) ; Ulč, Jakub (advisor)
The bachelor thesis deals with the design of marketing mix in the company Brand Promotion CZ s.r.o. The thesis is divided into three parts. The first part describes the theoretical knowledge concerning basic concepts of marketing and marketing mix. The second analytical part then focuses on the analysis of the external and internal environment of the company and also the analysis of the current marketing mix. In the last part, possible suggestions for improving the marketing mix are presented based on the data obtained from the previous analyses.
Detailed record

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