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The strategic management in small enterprises in the field of services
MAŘÍKOVÁ, Monika
The aim of the dissertation was to specify and define the strategic management in small enterprises in the field of services. Based on the information gathered, determine the level of strategic management in small service enterprises and propose a general model of strategic management for them. The questionnaire survey method, accompanied by semi-structured interviews with representatives of the company management, statistical methods and contextual analysis were used to meet the target. In order to determine the level of strategic management, a composite indicator of the strategic management implementation level was created based on selected strategic management characteristics (LSM) identified on the basis of literature studies. Based on the points earned, enterprises were divided into three groups, namely: strategically managed, partially strategic, and strategically not managed enterprises. Further, the LSM indicator was determined in relation to the legal form of business, the business focus (scope) and the size of the enterprise (number of employees). Research results show that the level of strategic management in the enterprise depends on the size of the enterprise (the number of employees) and on the contrary doesn't depend on business activity and the legal form of business. Added value to the created model is proposed "checklist", which serves entrepreneurs as a simple guide in implementing strategic management.
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Aftercare awareness of women after Caesarean section
MAŘÍKOVÁ, Monika
The thesis focuses on a very hot topic, which is the aftercare awareness of women after cesarean section. The theoretical part is divided into three areas. The first area deals with the history of caesarean section and presents the main topics and concepts that are associated with caesarean sections. The second area focuses on the role of midwives in the preoperative care and the last is devoted to the role of midwives in the post-operative care.The research was conducted with the quantitative method, using standardized anonymous questionnaires. The questionnaires were distributed to women after caesarean section in the Gynecology and Obstetrics Clinic of the University Hospital in Plzen. Questionnaires were distributed during the months of January, February and March 2012. The aim of the explorative research was to find out the extent of the aftercare awareness of women after caesarean section. The given aim was fulfilled. The results of the explorative research show that the extent of the aftercare awareness of women after caesarean section in the Gynecology and Obstetrics Clinic of the University Hospital in Plzen is at good level.
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Analysis of the customer needs of chosen company and strategy for its future development
MAŘÍKOVÁ, Monika
Becoming an entrepreneur is an important decision in human life, greatly affect his future. By becoming an entrepreneur but his work is just beginning. Writing the business plan should be granted only as an entrepreneur finds what you need to know everything and starts his own for practice. Also, external companies use a business plan as a basis for possible cooperation. Determining customer needs should be one of the priorities of entrepreneurs. Meet the needs of not only his, but also forms the basis of customers' success of any business. Regular surveys of current needs, frequent communication with customers is the only way to get closer to their actual needs. The entrepreneur can be successful, but today, changes that are too often can not predict, it is important to have a written policy options that can be used if necessary. Individual variants constantly innovate in order to keep actual.
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Analysis of customers´ needs in relation to business plan
MAŘÍKOVÁ, Monika
This thesis is focused on the creation of the business plan with regard to customer needs. The aim is to create such a business plan that would satisfy the entrepreneur herself, but would also satisfy the needs of customers who enjoy active and healthy lifestyle. The aim of the thesis is to identify and analyze needs of potentional customers and on this knowledge basis create a business plan that satisfies these needs. Results of this effort should be a business plan, which could be used as a basis for successful enterprise.
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Pigments based on mica coated with oxides of metals
Štengl, Václav ; Bezdička, Petr ; Šubrt, Jan ; Bakardjieva, Snejana ; Maříková, Monika
Mica pigment with oxide-hydroxide layer of different metals, such as Ti, Cr, Fe, Al, Co, Ni, Zn, and Cu. Mica coloured flakjes were covered by homogeneous precipitation of metal sulphates with urea in an aqueous environment at temperatures 95-98 grad C.
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