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National Repository of Grey Literature

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Marketing strategy in a chosen company Krejčová, Kamila ; Kozlová, Taťána (advisor) ; Vobůrková, Eva (referee) The main objective of my bachelor's thesis "Marketing strategy in the company ZFP akademie, a. s." is the analyses of marketing strategy of the company ZFP akademie, a.s. and its product portfolio. Than I make its marketing strategy clear and show the future possible development. Detailed record

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