National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The destination Ukraine travel agency start up
Khramkova, Yevheniya ; Müllerová, Jana (advisor) ; Švecová, Lenka (referee)
This thesis specializes in the terms and conditions for the destination Ukraine travel agency start up. Thesis is clarifying the terms and conditions for the tourism business start up in Ukraine as well as in the Czech Republic. The goal of the thesis is to chart business making terms and conditions in the tourism branch in Ukraine and in the Czech Republic, identify the main differences in tourism branch in those two countries. And last, but not least, to choose the most suitable background to start the travel agency specialized in the destination Ukraine. The reset of the thesis is a business plan for the travel agency start up, oriented to Ukraine. The business plan helps to identify the main possible risks, and eventually, how to prevent or eliminace them.
International Marketing Communication in Campaign Corporation
Khramkova, Yevheniya ; Dvořák, Jiří (advisor) ; Bischofová, Sylva (referee)
Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work.
Interkulturní management - Ukrajinci v ČR
Khramkova, Yevheniya ; Štrach, Pavel (advisor)
Práce obsahuje teoretický popis hlavní součaásti managementu - interkulturní komunikací.V práci také jsou popsané studia Geerta Hofstedeho. Následující kapitola popisuje kulturu Ukrajiny, její tradice, způsob chování ukrajinských obyvatel, jejich každodenní život,způsob oslavování důležitých svatků atd. V další kapitole je popsána historie migrace Ukrajinců do České Republiky, důvody, které je k tomu donutili a také jsou uvedené některé statistické údaje o počtu pracovních povolení, které byly vydané Ukrjincům v průběhu několiká let, počet trvalých pobytů atd. Poslední kapitola obsahuje návrh nějakého vhodného řešení pro české manažery, jak vést pracovniky z Ukrajiny.

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