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Motivation and evaluation of Employees at the Žerotín School of Music in Olomouc
Keferová, Regina ; Kaštanová,, Hana (referee) ; Konečný, Štěpán (advisor)
The objective of this thesis concerns the issue of motivation and evaluation of staff at the Žerotín School of Music in Olomouc. In the theoretical part, we show the concepts and theoretical principles which are necessary for processing the subsequent analytical part. In the analytical part of the work we will then present information about the Zerotin School of Music, and we will discuss the evaluation system and employee motivation. This thesis will conclude by making suggestions for improvements to existing procedures. The outcome of this work is to evaluate motivation and evaluation of staff at the Žerotín School of Music and make recommendations which will lead to employees being more satisfied and motivated.
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Fashion marketing focused on the microenterprise – Krispol fashion s.r.o.
Berný, Ondřej ; Pešek, Ondřej (advisor) ; Keferová, Regina (referee)
Bachelors thesis is focused on fashion marketing and its application on company Krispol fashion s.r.o., which engaged in manufacturing of handmade bow-ties. The objective of the bachelors thesis is a survey of how the companys marketing activities are percepted by the current customers and how these customers participate in such activities. The main marketing activities are participation in fashion markets and presenting on companys Facebook page. The thesis consists of a theoretical and a practical part. The theoretical part is focused on determining the basic concepts of fashion marketing, marketing mix in the fashion industry and specifics of marketing of microenterprises. In the practical part the company Krispol is described, along with its marketing mix and other specifics. The last part of the practical part includes an evaluation of the marketing research focused on marketing activities of the company. Subsequently there are submitted proposiotions of possibilities for future improvements.
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Motivation and evaluation of Employees at the Žerotín School of Music in Olomouc
Keferová, Regina ; Kaštanová,, Hana (referee) ; Konečný, Štěpán (advisor)
The objective of this thesis concerns the issue of motivation and evaluation of staff at the Žerotín School of Music in Olomouc. In the theoretical part, we show the concepts and theoretical principles which are necessary for processing the subsequent analytical part. In the analytical part of the work we will then present information about the Zerotin School of Music, and we will discuss the evaluation system and employee motivation. This thesis will conclude by making suggestions for improvements to existing procedures. The outcome of this work is to evaluate motivation and evaluation of staff at the Žerotín School of Music and make recommendations which will lead to employees being more satisfied and motivated.
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