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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic Analysis of Stakoplast, s.r.o.
 Kasperová, Andrea ; Kovář, František (advisor) ; Nováková, Veronika (referee)
The aim of this thesis is to prepare a strategic analysis of past and current development of Stakoplast Ltd. In the end give recommendations for future development strategy of this company.
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Analysis of Marketing Mix Tools in RAMA Bohemia, a.s.
 Kasperová, Andrea ; Kozlová, Taťána (advisor) ; Lusk, Matúš (referee)
The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.
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