Home > Search Results: KUTHEILOVÁ, Adéla
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Uncovering opportunities and threats for the selected company
 KUTHEILOVÁ, Adéla
The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
Detailed record
The meanig and using marketing in retail
 KUTHEILOVÁ, Adéla
The aim of the bachelor thesis was to determine whether the selected company uses marketing and propose changes that would lead to improving the current situation. The first part of the thesis is focused on obtaining theoretical basis. This base was obtained by studying literature. In the second part the author has analyzed company and its surroundings. Also marketing research has been carried out in the practical part. Thanks to the results of the analyzes and market research the author has created suggestions for improve the current situation.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English