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Expansion of ASIO, Ltd. into Colombian Market
Juránek, Oldřich ; Stejskal, Lukáš (referee) ; Koleňák, Jiří (advisor)
Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.
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Expansion of ASIO, Ltd. into Colombian Market
Juránek, Oldřich ; Stejskal, Lukáš (referee) ; Koleňák, Jiří (advisor)
Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.
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