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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Registered Association
 Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
Detailed record
Marketing Mix of a Registered Association
 Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
Detailed record

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