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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of Balanced Scorecard
 Jandová, Alena ; Neumaierová, Inka (advisor) ; Mikan, Pavel (referee)
The concept of the Balanced Scorecard taking a part in the strategic management of a company, is a main focus of this thesis. There are the theoretical and methodological parts of the Balanced Scorecard characterized individually, as well as the development and the history of this concept. This thesis is dealing with a draft of the practical implementation of the mentioned methods. The practical part of the thesis is following the theoretical introduction where the practical part is focused on a practical application of the Balanced Scorecard method for a specific company. The company is specified by the Corporate Performance and Business Model Canvas by using the PESTEL Analysis, Porter's Five Forces Model and Financial SWOT Analysis. The company strategy is specified based on the previous conclusions. The set strategy is an underlies for a follow-up Balanced Scorecard, where causal links between the intended targets and the strategy are displayed in the Strategic Map. The implementation of the strategy to the everyday use of the company is a part of the thesis, as well.
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Use of EU funds in certain area
 Jandová, Alena ; Breňová, Lubomíra (advisor) ; Rusmichová, Lada (referee)
This work is divided in two parts. Theoretical part concentrates on Common agricultural policy of the European Union, methods of financing by common budget and analysis of the concrete funds. In practical part are mentioned the exact projects supported by funds of the EU in an agricultural company. There are also mentioned the problems of the company connected with using EU funds. This work aims to verify using of the EU funds on an example of a real company and analyzes their impact on it. It is done by using the method of description and analysis. In the end of the work is evaluated the effectiveness of European funds in the company and summed up the positives and negatives of using them.
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