|
|
Proposal of Communication Mix for Selected Company
Hubená, Lucie ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The diploma thesis deals with marketing communication and its optimization in a company which runs a business in internet providing. The first part of the thesis includes theoretical basis which serves as a general knowledge for processing of other parts. The second part of the thesis is analythical. In this part, the company is introduced and analyses of the marketing communication and current situation of the company are also carried out. According to these findings, recommendations for improvement of the marketing communication of the company are made.
|
|
|
Field Practice - Space for Inquiry Science Education at Primary School
HUBENÁ, Lucie
This thesis deals with the topic of science curriculum. It contains suggestions and realizations of four nature walks. The theoretical part defines the concept of excursion, walk and research-oriented teaching. The practical part is based on the preparation and realization of four walks near the school. The aim of this work is to suggest and realize simple research activities around the school. Another aim is to verify their functionality and evaluate the pupils´success during their realization. This work shows not only pupils but also teachers, another, more interesting approach in the science education. It builds pupils´ interest and positive attitude to the nature and strengthens their knowledge of science. It develops and acquires new knowledge through the method of pupil´s research. This work is intended for the pupils of 4th and 5th grade of primary school with FEP educational program. Worksheets for individual seasons have been prepared for the walks.
|
|
|
Zhodnocení možnosti vstupu podniku na vybraný zahraniční trh
Hubená, Lucie
The subject of the bachelor thesis is to evaluate the possibility of entry of the company Novibra Boskovice s. r. o. into the Iranian market. The thesis characterizes the company, its internal environment and financial situation, the sectoral analysis and the analysis of the Iranian market is described as well. The SWOT matrix is formulated from these findings, moreover the SWOT matrix will evaluate the com-pany's entry into the Iranian market and identify the opportunities and threats of this market. The aim of the thesis is the recommendation of a strategy of entry into the Iranian market, which might be utilized by the company in the future expansion into this market.
|
|
|
Proposal of Communication Mix for Selected Company
Hubená, Lucie ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The diploma thesis deals with marketing communication and its optimization in a company which runs a business in internet providing. The first part of the thesis includes theoretical basis which serves as a general knowledge for processing of other parts. The second part of the thesis is analythical. In this part, the company is introduced and analyses of the marketing communication and current situation of the company are also carried out. According to these findings, recommendations for improvement of the marketing communication of the company are made.
|
|
|
The compare of M. Lipman?s and O. Brenifier?s methods to philosophizing with children
HUBENÁ, Lucie
This bachelor thesis focuses on Philosophy for Children (P4C). Outline of this issue describes in the first part of this study. The main aim of thesis is compare two approaches to philosophy with children. The study deals with starting point for ways and is looked for their differences. Lipman's and Brenifier's methods is confronted (main issues of methods, teacher?s position and his role during the philosophizing with children). The thesis deals with conversation, discussion and dialogue during philosophical search and describes important field of development all personality performers. The thesis endeavours to suggest possibilities of combining both methods. The reasons for this connection is presented. In the practical part of study, actual implementation of connection of Lipman?s and Brenifier?s methods is described.
|
|
|
Comparison of gut parasites incidence on chosen farms
HUBENÁ, Lucie
The main goal of the thesis was to compare prevalence of intestinal parasites of cattle in farms using different technologies of breeding, and evaluation of the obtained data. Irregularly, from spring to autumn 2010, faeces samples of dairy and meat cattle were collected from the chosen farms. A total of 425 samples of cows from three farms was collected. Two of the three breeds (herd A and B) consisted of Holstein and Fleckvieh Breed, first of the herds was pastured. The third herd (C) was of Limousine breed and was pastured whole season. The samples were collected in plastic containers in fresh state. In the examined samples, gut parasites of genus Eimeria and helminthes of the family Trichostrongylidae were diagnosed. In the herd A, no intestinal parasites were found. The most common parasites diagnosed in the herd B were coccidia (38%). Helminths of family Trichostrongylidae were also diagnosed (16,6%). In the herd C, both coccidia of the genus Eimeria and parasitic helminths were found (thirs prevalence was 38% and 26%, respectively). Seasonal dynamics of the parasites was also monitored, a descending trend was detected from summer to autumn. Prevalence in the herd B was 64% in summer, 58% in autumn, in the herd C were the respective prevalences 66% and 70%.
|
guest ::
