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National Repository of Grey Literature

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BTL communication of Hellmann´s brand Hrázká, Simona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This dissertation refers to BTL communication of Hellmann's brand from Unilever ČR, which is the leader on the mayonnaise and tatar sauce market for several years. The objective of this dissertation is to analyse questions about below the line communication with the focus on Sales promotion, outline trends in this matter and show application on concrete brand with the highlight of most used parts of BTL communication during execution of chosen activation, evaluation of this activation and proposition of feasible improvements. Detailed record

Postavení Francie v EU Hrázká, Simona ; Hitzgerová, Gabriela (advisor) ; Svobodová, Lenka (referee) Tato práce pojednává o postavení Francouzské republiky v Evropské unii. Je zde charakterizován Francozský stát a to z pohledu geografického, historického, politického,ekonomického, ale i mezinárodního.Dále jsou zde nastíněny zásluhy francouzských osobností během celého integračního procesu a role Francie v něm. Práce se poté snaží nastínit výhledy pro Francii do budoucna. Třetí část je věnována problémům tohoto státu v oblasti plnění Paktu stability a růstu, podílu na rozpočtu EU, ale také například její role ve Společné zemědelské politice EU. Vzhledem k prezidentským volbám, které ve Francii právě proběhly, je tomuto tématu taktéž věnována pozornost. Detailed record

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