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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
French baccalauréat and the "maturita" exams
 Harutjunjan, Ani ; Klinka, Tomáš (advisor) ; Suková Vychopňová, Kateřina (referee)
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Analysis of the effectiveness of the selected marketing campaign
 Harutjunjan, Ani ; Průša, Přemysl (advisor) ; Jappel, Ctibor (referee)
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The practical part deals with the marketing and creative concept and the communication strategy of the campaign O2 Extra výhody of Telefónica Czech Republic. The effectiveness of the campaign is evaluated on the basis of the primary research using the questionnaire and also on the basis of the secondary data available from Telefónica CR.
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Liberalization of trade in services-threats and opportunities for developing countries
 Harutjunjan, Ani ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The aim of this thesis is to analyze the importance of international trade in services and to characterize its position in the global economy with a focus on developing countries. The thesis also deals with the process of liberalizing trade in services with an emphasis on GATS. The important part of the thesis is engaged in analysis of international trade in services in selected countries of the developing world - China, India, Brazil. The last chapter assesses the impact of liberalization of trade in services, which results from the analysis of the above mentioned countries and enabling better understanding the threats and the opportunities that liberalization of trade in services brings for the developing countries.
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