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National Repository of Grey Literature

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Viral marketing Česalová, Tereza ; Bursíková, Marcela (advisor) ; Haas, Robert (referee) Práce se zabývá virálním marketingem jako jednou ze složek komunikačního mixu na internetu. Představuje virální marketing i jako metodou kultivace návštěvnosti. V praktické části analyzuje některé uskutečněné virální kampaně. Shrnuje obecný postup při přípravě a realizaci virálních kampaní. Detailed record

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