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National Repository of Grey Literature

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Culture elements in Marketing Hábltová, Lenka ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee) Možnost využití kulturních prvků v marketingu a jejich vliv a vazby na marketingový mix v prostředí České republiky. Práce se zaměřuje především na hodnoty, zvyky a jazyk a jejich vliv na marketingovou komunikaci. Přináší též shrnutí charakteristik, které čeští občané očekávají od produktů na základě země jejich původu. Detailed record

Culture elements in Marketing Hábltová, Lenka Bc. ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee) Možnost využití kulturních prvků v marketingu a jejich vliv a vazby na marketingový mix v prostředí České republiky. Práce se zaměřuje především na hodnoty, zvyky a jazyk a jejich vliv na marketingovou komunikaci. Přináší též shrnutí charakteristik, které čeští občané očekávají od produktů na základě země jejich původu. Detailed record

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