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Marketing Situational Analysis of a chosen Company
 Genova, Jelena ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
The subject of this bachelor thesis is to implement the marketing situation analysis in the company principally engaged in the production of seating and table furniture. The result of this work are recommendations for improving the current situation. The theoretical part of the introduction defines basic terms. Follows describes the analysis of the marketing environment, marketing mix analysis and SWOT analysis. The practical part will characterize company Vladimír Rendl -- Joinery. After, on the basis of theory, analysis of marketing environment and marketing mix will be applied to the company. Final SWOT analysis helped to devise recommendations arising from the information.
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