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The extension of the editorial profile of the Euromedia Group publishing house following its acquisition of the Odeon mark
Fílová, Tereza ; Halada, Jan (advisor) ; Jonáková, Anna (referee)
The Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...
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Characteristics of Contemporary Architecture in Sociological View
Filová, Tereza ; Balon, Jan (advisor) ; Kandert, Josef (referee)
The thesis is about relation of society and its material environment - architecture. It focuses on current architecture and its characteristics with relation to society. The emphasis is placed on influence of constructions, interaction with users and transmission of meanings. The thesis is characterizing contemporary architecture using theories of Marshall McLuhan. Today's architecture is distinguished by projective character which enables higher participation of users than former architectural traditions. New interconnection of society and architecture appears. It is characterized by higher degree of interaction. At the same time, higher relativization, individualization and virtualization of meanings emerge. Currently, architecture is cool medium through the lens of Marshall McLuhan theories. It is characterized by low definition. On the other hand, former architectural traditions were hot mediums with high definition. Powered by TCPDF (www.tcpdf.org)
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Characteristics of Contemporary Architecture in Sociological View
Filová, Tereza ; Balon, Jan (advisor) ; Kandert, Josef (referee)
The thesis is about relation of society and its material environment - architecture. It focuses on current architecture and its characteristics with relation to society. The emphasis is placed on influence of constructions, interaction with users and transmission of meanings. The thesis is characterizing contemporary architecture using theories of Marshall McLuhan. Today's architecture is distinguished by projective character which enables higher participation of users than former architectural traditions. New interconnection of society and architecture appears. It is characterized by higher degree of interaction. At the same time, higher relativization, individualization and virtualization of meanings emerge. Currently, architecture is cool medium through the lens of Marshall McLuhan theories. It is characterized by low definition. On the other hand, former architectural traditions were hot mediums with high definition. Powered by TCPDF (www.tcpdf.org)
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Projective Architekture in Sociological View
Filová, Tereza ; Balon, Jan (advisor) ; Kandert, Josef (referee)
The thesis is about relation of society to its material environment including its cultural product which is architecture. This is the reason why it is using viewpoints of sociology of culture and art. The thesis focuses on the contemporary projective architecture and brings its characteristics having a relation to society. The main starting-point is uncritical nature of projective architecture. This nature is set into the historical development of the architectural styles of the twentieth century. The picture of development of those critical and uncritical phases is assembled with emphasis to their specific relation to society. In the conclusions the detected relation of projective architecture to the society is assembled to this development. It is compared with former stages. The conclusions say that the relation between society and architecture is strengthened, but on the other hand it is individualised and relativized too.
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The extension of the editorial profile of the Euromedia Group publishing house following its acquisition of the Odeon mark
Fílová, Tereza ; Halada, Jan (advisor) ; Jonáková, Anna (referee)
The Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...
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