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National Repository of Grey Literature

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Business Project for a Sport-relaxation Centre Dolejší, Lada ; Malecha, Petr (advisor) ; Oponent B, (referee) Cíl práce: Vytvořit technickoekonomickou studii, která stanoví technické, prostorové, finanční a personální parametry nově vzniklého objektu. Metody: Definování situační analýzy na základě metody dotazování a použití těchto výsledků při aplikaci jednotlivých částí marketingového projektu na nově vzniklý ekonomický subjekt. Výsledky: Diplomová práce popsala nový podnik z hlediska struktury marketingové a propagační koncepce a finančního plánu. Klíčová slova: Marketing, marketingový plán, podnik, obchodní společnost, finanční plán, metoda dotazování. Powered by TCPDF (www.tcpdf.org) Detailed record

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