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Sharing economy as an innovative exchange instrument in the area of financial services in the context of an ongoing digital revolution in the Czech Republic in 2016
 Demyanenko, Sergey ; Barák, Vladimír (advisor) ; Brabec, Petr (referee)
The bachelor thesis examines the issue of so called sharing economy and its impact on consumer behavior of individuals in the Czech Republic. The theoretical part of thesis defines the historical, social and economic context, that enabled the emergence of this modern exchange model and provides an overview of the financial services in the sharing economy operating on the Czech market. The empirical part presented in the form of a questionnaire survey reveals the main benefits of services of the sharing economy, defines the perception of financial services of collaborative consumption by a specific group of population of the Czech Republic and examines the potential development of this model as a whole. The results of the research indicate that, notwithstanding the relatively low level of trust in the collaborative consumption services and quite limited familiarity with the financial services of the sharing economy, the future positive development of this exchange model, which under the right conditions will gain significant national economic significance, may be expected.
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