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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing of the hotel Best Western Kampa
 Bubla, Ladislav ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deals with the development of tourist's accommodation in Prague with the focus on the competition of the hotel Best Western Kampa. The thesis also analyses currently used components of the marketing mix of selected hotel and proceeds its SWOT-analyse. On the basis of synthesis of ascertained information it suggests the conceivable recommendations.
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