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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of BIG SHOCK! brand
 Besperát, Tomáš ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
Diploma thesis analyses current marketing strategy of Big Shock! brand, active on the energetic products market. It includes competition monitoring, consumer behaviour study and the latest trends on the energy drinks market in the Czech Republic. Part of the thesis is based on my own quantitative on-line research among energy drinks consumers. The conclusion contains current strategy analysis and some recommendations ensuing either of the market development and research made.
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Commercial and economic relations between the European Union and Russia
 Besperát, Tomáš ; Petříček, Václav (advisor) ; Bolotov, Ilya (referee)
This bachelor thesis describes a recent form of commercial and economic relations between the European union and Russia, their significance and main components. Further develops the energy topic which is core of their mutual trade. This part is more focused on the European Union because of its current dependence on energy imports. Conclusion of this thesis contains an evaluation of the future development of mutual relations and energy.
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