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Target market: Children as consumer
Balážová, Barbora ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
This thesis deals with the effect of advertising on children and their degree of personal autonomy, which is an attempt to evaluate the topic from the perspective of parents. The aim is to analyze how parents perceive the impact of advertising on their children and what is the purchasing power of children not only in terms of its own funds, but also the impact of children on family purchasing decisions. Primary data were collected by an electronic survey, when for a period of one week was obtained 96 questionnaires. Based on the results of own survey it is possible to say that children are susceptible target group for which the advertising is engaging and they remember its story. Children are able to distinguish different brands and can thus significantly influence the purchasing decisions of the family, because in most cases, parents want to satisfy the wishes of their children. Children usually receive pocket money only occasionally and if they want to buy something, the parents want to have an overview about it. The power of children as consumers therefore lies primarily in the possibility to participate in the purchase decision.
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Human resource management
Balážová, Barbora ; Šikýř, Martin (advisor) ; Stříteský, Marek (referee)
Human resource management is currently regarded as one of the most important areas of management of the organization. Its task is to ensure and maintain sufficient number of skilled and motivated employees and their optimum use to achieve the planned prosperity and competitiveness of the organization. This task is pursued through partial personnel activities (the creation and analysis of jobs, personnel planning, acquisition, selection, recruitment and orientation of staff, evaluation and compensation of staff, training and staff development, welfare of staff, etc.), at which securing usually recruiters and leading staff of all levels of management of the organization participate. The aim of thesis is to analyse the selected personnel activities in Sandvik Chomutov Precision Tubes spol. s r.o. and on the basis of theoretical knowledge and the data obtained to identify the strengths and weaknesses, to reason them and to try to propose alternative solutions.
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