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Strategy of introduction of BMW i Series to the Czech market
 Rabiňák, Ondřej ; Halík, Jaroslav (advisor) ; Baštář, Pavel (referee)
The thesis is focused on a strategy of introduction of BMW i series to the Czech market. The theoretical part describes the terminology related to the concept of corporate identity, corporate design, corporate communication, corporate culture and product. The practical part includes an analysis of data obtained from own research, which seeks to reveal the identity or differences in the introduction of i series to the market from other model series and furthermore deals with a role of exclusice dealer on local market and his influence on introduction of product to the market
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