|
|
Street Names in the Central Bohemian Town Benešov
ŽAK, Ivan
This thesis is focused on the names of streets and squares in the town of Benešov in Central Bohemia. Attention is also paid to the development and changes of these names in time, starting in the nineteenth century, ending with the present time. This range is further divided into shorter segments in which attention is paid to the ratio of the urbanonyms and their classification into the categories of orientational and honorific urbanonyms. The aim of this thesis is to provide insight into the urbanonymical system of the town, as well as give an overview of the changes of individual names.
|
|
|
The Marketing Strategy Proposal of the E-shop
Žák, Ivan ; Kovařík, Pavel (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Fairko.cz. The biggest emphasis is going to be laid on the use of the Internet and social networks which have achieved a significant increase of the number of active users in recent years. It is also going to be done an analysis of the company. I´m going to propose an useful marketing strategy by virtue of the analysis to achieve the main goal of the online store which is to increase pageviews.
|
|
|
The Urbanonyms in the town of Sedlčany
ŽAK, Ivan
This bachelor thesis deals with the names of streets and squares in the town of Sedlčany. Attention is paid to the changes in the street names from the nineteenth century to present time. This time span is divided into six periods based on historical development. In each of these periods, the urbanonyms are divided according to the motivation of their name, which is explained for each of the urbanonyms. The ratio of honorific urbanonyms and orientational urbanonyms is also the focus of observation. The aim of this thesis is to contribute to the onomastics of the town of Sedlčany.
|
|
|
The Marketing Strategy Proposal of the E-shop
Žák, Ivan ; Kovařík, Pavel (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Fairko.cz. The biggest emphasis is going to be laid on the use of the Internet and social networks which have achieved a significant increase of the number of active users in recent years. It is also going to be done an analysis of the company. I´m going to propose an useful marketing strategy by virtue of the analysis to achieve the main goal of the online store which is to increase pageviews.
|
|
| |
guest ::
