Home > Search Results: Štegmann, Tomáš
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Luxury economics - Why VŠE students do(n't) buy counterfeits
 Štegmann, Tomáš ; Rod, Aleš (advisor) ; Svoboda, Miroslav (referee)
This thesis deals with the factors influencing decisions regarding the purchase of counterfeits. Main conclusions from previous studies were examined using statistical and logistic regression analysis of data from questionnaire, which was filled by 465 students of University of economics in Prague. The most important influences reinforcing the chance to purchase counterfeits proved to be low economic level, low ability to recognize a fake and the impact of buying situation (holidays abroad etc..). High ability to distinguish fake and negative opinion on forgeries and counterfeiting as such most decreased the inclination to purchase. The survey also showed that respondents do not perceive crime associated with counterfeiting as a serious problem - this is essential information for both law enforcement authorities in the suppression of crime, related to forgery, and the companies producing original luxury products themselves.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English