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National Repository of Grey Literature

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Analysis of the winning parties in elections to the European Parliament Špatná, Markéta ; Horová, Olga (advisor) ; Šíma, Pavel (referee) Bachelor thesis analyzes the victorious election campaigns in elections to the European Parliament in 2009 and 2014. The thesis is divided into three parts. The first part is theoretical, which describes what is political marketing, describes the concepts of election campaigns and strategies. The next two sections are practical. In the first one elections are compared to the European Parliament in both years. In the next part of the thesis winning parties campaings in 2009 the ODS and the 2014 movement ANO 2011 are analyzed. Detailed record

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