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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Multilingualism and interculturality in an international work environment or interregional projects and work environment
 ŠKÁBOVÁ, Natálie
The aim of this thesis is to analyse and evaluate the daily practice and strategies of dealing with multilingual and intercultural interactions with international/interregional projects. In particular, the use of a project-internal lingua franca and/or translation practices and accommodations of various contributing cultures will be analysed.
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Using Social Networks for Promoting the Czech Republic by the CzechTourism Organisation
 ŠKÁBOVÁ, Natálie
The purpose of this bachelor thesis is to analyse how the organization CzechTourism utilizes different social networks to promote the Czech Republic and to propose the potential further use in accordance with their development. For this purpose, the theoretical part describes the basic concepts related to the marketing area with emphasis on promotion within social networks. The organization CzechTourism is introduced in the practical part of the bachelor thesis. Specifically, its foundation, goals, mis-sion and also, their marketing strategies. Furthermore, the thesis is focused on analysing three specific social networks where the CzechTourism organisation is presented. The thesis includes, as well, a questionnaire survey which focuses on what role social networks have in the foreign public opinion when making their travel plans. In addition, the research analyses the awareness of foreign public about the organization CzechTourism. Based on obtained results of our research we then evaluate the overall activity of the CzechTourism on the giv-en social networks and subsequently propose new suggestions for their future utilization
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