Home > Search Results: Hořák, Pavel
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 77 records found  beginprevious77 - 77  jump to record: Search took 0.00 seconds. 
Roles of women and men in Czech and Italian advertisement
 Aunická, Markéta ; Koudelka, Jan (advisor) ; Horák, Pavel (referee)
This study provides basic comparison of different tasks given to men and women in advertisements published in Czech and Italian periodicals. The different roles dedicated to male and female models, different style of presentation related to promoted products and different way of utilization of sexual phenomena are analyzed. First - theoretical part of this study contains main definitions and terms allowing the right understanding of common terms, specific for this research. Description of research procedures and statistical evaluation of obtained results is described in the second part of this study. The method of quantitative content analyses was mainly used to evaluate specific utilization of men and woman in advert industry of both countries. Obtained results provide updated survey of gender stereotypes used currently in Czech and Italian advertisements.
Detailed record

National Repository of Grey Literature : 77 records found   beginprevious77 - 77  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English