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National Repository of Grey Literature 522 records found  beginprevious522 - 522  jump to record: Search took 0.00 seconds. 
Sponsoring as a part of the marketing communication
 Francke, Michal ; Pešek, Ondřej (advisor) ; Šíma, Jan (referee)
In the first theoretical part this work is describing sponsoring as a conception, it attends to available definitions and basic informations. Afterwards this part is classifying sponsoring as a part of a marketing communication and describing its possible sorts. In the second half of theoretical part the work is following sponsoring as a tool used in real economic life. Practical part attends to case study in which the sports action International Swimming Championship Mosconi 2008 is analyzed from sponsorship aspect.
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National Repository of Grey Literature : 522 records found   beginprevious522 - 522  jump to record:
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