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National Repository of Grey Literature

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Segmentation of liquers market Štefko, Miloslav ; Koudelka, Jan (advisor) ; Michal Straka, Michal (referee) The main object of this paper work is to analyze liquers market in Czech republic by primary and also secondary data and to group the consumers into few segments. In consequence according to predetermined priorities to choose the most attractive segment and to create the marketing strategy designated for chosen segment. Detailed record

National Repository of Grey Literature : 489 records found   489 - 489  jump to record:

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