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Implementation of the cars sales supporting programme in Opel company
Kočí, Pavel ; Vávra, Oldřich (advisor) ; Doležal, Jiří (referee)
The topic of this master's thesis is implementation of the Opel Partner programme as new cars sales support of the importer Opel. Introductory theoretical part of this thesis is at first focused on explanation of marketing concepts and tools, that are in praxis very closely related to the Opel Partner programme. Next theoretical part concerns european automotive market and more detailly Czech and Slovak automotive markets with greater focus on Opel brand. Practical part of this thesis is fully concerned to Opel Partner programme. At the beginning, the programme is detailly introduced and the entire proces of it's working is described. In the next parts of practical section, there is detailed sales analysis and analysis of other followed indexes of the programme. After that selected marketing activities realized for sales support are evaluated. Final part of this thesis focuses on own recommendations how to enhance effectiveness of the programme.
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The swiss franc as a reserve currency
Sabo, Roman ; Durčáková, Jaroslava (advisor) ; Doležal, Jiří (referee)
This bachelor thesis deals with the real and potential status of the swiss franc as a reserve currency. For this aim it compiles the present knowledge and opinions on the issues of foreign exchange reserves, their adequacy and reasons for possessing them. It further summarizes the advantages and disadvantages associated with issuing a reserve currency and the criteria it should satisfy. The swiss franc does not meet all the criteria. Relatively small size of Switzerland's economy undermines its potential to be used on the international scale. The current account and the balance of payments have been generating surpluses for a long time. The current exchange rate floor against the euro shows that Switzerland is not willing to suffer the negative aspects of issuing a reserve currency.
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