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Computer tools for customer acquisition
Terletska, Svitlana ; Topolová, Ivana (advisor) ; Koubalíková, Jitka (referee)
Based on real company and real data the aim of this work is to establish computer tools that are most effective for new customers acquisition. CRM system has been used as a tool to determine the results and calculate the sales funnel of the company. This bachelor work is focused on theoretical and practical processing issues. Conclusion contains a summary of the work and the author's recommendations for the company.
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Social networks as a means of a law firm´s communication
Blažek, Michal ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
The bachelor thesis "Social networks as a means of law firm's communication" focuses on marketing and communication aspects of social networks, which are demonstrated on the example of Law firm Švehlík & Mikuláš's Facebook profile. The aim is to evaluate, how the social network profile affects the firm itself. The first, theoretical part, briefly characterises Marketing, Marketing mix, Marketing communication, On-line communication and last but not least Social networks. The main focus there is on Facebook. The second, practical part, describes the process of creating and controlling the Law firm Švehlík & Mikuláš's Facebook profile. In the end there is an evaluation of profile metrics, which leads to recommendations in order to improve the control and usage of Facebook profiles in general.
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Use of enterprise social networks in company
Smitková, Kristína ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis is focused on analyzing possible uses of enterprise social networks in an organization and impacts of the implementing on processes and employees. The term social network is defined and possible uses are listed in the first part of the thesis. The thesis continues with a definition of enterprise social networks and a description of their characteristics. The first chapter provides a list of the featu-res and functions of enterprise social networks of different vendors. Pros and cons of using enterprise social network Yammer are detailed. Yammer is one of the most common networks and has been used in a business case of Manica's client, which is described in the practical part of the thesis. Conclusion of the thesis is an overview of enterprise social networks available on the market and a summary of the advantages and disadvantages of implementa-tion.Using acquired knowledge can be concluded modalities for the an application of corporate social network in the environment of any organization.
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Teleworking - current situation in the Czech republic
Helclová, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis focuses on teleworking (homeworking) and its current situation in the Czech republic. It is divided into two parts. The first, theoretical part, familiarizes with chosen topic. It explains basic terms, describes an attitude of the European Union and aspects of teleworking in the Czech law. Mission of this part is to submit a common attributes of teleworking, point out on existing technologies in remote working and highlight its possible advantages and disadvantages for employees as well as for employers. Practical part focuses on how Microsoft Czech Republic puts teleworking (homeworking) into practice. Part of it is also a research among employees of this company. The objective of this bachelor thesis is to provide recommendation to managers who plan to use the concept of teleworking in their companies.
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Design of Internal Information System
Kanta, Ondřej ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis focuses on designing a model for corporate internal information system. The theoretical part characterizes possible intranet risks and principles it should be based on. The practical part contains introduction of a company for which it was created through a case study, its design and realization of the project, its consequent evaluation resulting in definition of a corporate internal information system model based on acquired findings.
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Utilization of cloud solutions in business
Kilián, Richard ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Thesis describes the concept of cloud computing and its development into today's form. First section defines cloud computing through several definitions. It also describes important capabilities of the technology. Second section is presenting case studies of cloud deployment in Czech companies. It is evaluating advantages and disadvantages of the particular solution in use. Third section is presenting results of quantitative research that was carried out on this topic with IT professionals working in Czech private sector.
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Analysis of small internet shop and its propagation
Henschová, Kristina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor's thesis deals with the analysis of small online store Náušnice od Tintiny (Tintina's earrings). First there will be a brief introduction into the store and its history. Next chapter is dedicated to web content management system Prestashop. This software is designed for administration of online stores. The fourth chapter analyzes the online store while answering following questions: How is the online store perceived by customers? How is the online store perceived by visitors? What is the target group the shop aims for? What is the price and margins? What are the strengths and weaknesses of the store and its opportunities and threats? Is the shop optimized for search engines? The following chapter deals with the propagation of the store. For the promotion we used the social network Facebook, Sklik.cz and also websites offering discounts. The sixth chapter evaluates used promotion tools and compares their success. Last chapter contains recommendation especially for this online store. However, these recommendations are easily applicable for similar small online stores that make similar mistakes.
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An analysis of the internet marketing of the corporation STUDENT AGENCY with focus on railway transport
Valková, Pavla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The theses disserts about communication strategy of corporation STUDENT AGENCY. The aim of this thesis is to analyze the company marketing strategy, its marketing activities on the internet, evaluation and to create a list of suggestions and recommendation. The theoretical part is dedicated to general meaning of web entrepreneurship and other specifications of the classical and internet marketing. Practical part deals with the corporate environment, including market and competition analyses. The thesis gives also brief information about other activities of STUDENT AGENCY which involve tourism as well. Basic tools of the company communication mix, as well as its deficiencies, are mentioned in the thesis. The contribution of the thesis lies in the complex view on the company and its marketing communication, which allows to create a comprehensive opinion about the current position and future development of the company.
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Internet Sources Used by Headhunting Companies
Koblížková, Petra ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis explores the sources used by headhunting companies to find suitable candidates. In the first chapter it will be explained how headhunting companies work and what are the best companies in the Czech market and in the world market. The most important sources used by headhunters are described in detail in following chapter, whereas the sources were divided into two groups (active and passive) based on the attitude of the candidate -- whether he or she is actively looking for a job. The survey, in which the author examined the most used sources used by people that are looking for a job is described in the third chapter. This chapter is followed by a description of how to proceed when the candidate wants to make himself attractive to a headhunter and how to keep his attention. The outcome of this work is a recommendation of sources that should be used for search for candidates at different position. The recommendations are based on a comparison of results from survey and the methods used by headhunters.
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Information Systems in SMEs- Application in Company STROJÍRNA Vehovský s.r.o.
Vehovská, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis deals with issues of information and communication technologies, particularly their position in society and influence on the world economy. Afterwards, this work is focused on most extended application modules of business information systems. At the same time, the attention is turned on SMEs where is emphasized the opportunity of getting financial support from funds of European Union. The thesis specializes in an implementation of IS, both theoretically and practically. The whole process is presented on the example of the company STROJÍRNA Vehovský s. r. o. Finally, I evaluate benefits of project, summarize conclusions and draw consequences from implementation of IS to other contemporary companies.
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