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Economic Aspects of Innovation in the Company Ultra Premium Brands - Central Europe s. r. o.
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Bočková, Nina (advisor)
The bachelor thesis is focused on a marketing innovation in a chosen company Ultra Premium Brands - Central Europe s. r. o. The company is an importer and the main distributor the most luxurious alcoholic beverages on the market. The theoretical part of the bachelor thesis further explains the term innovation and elaborates on the aspects related to innovations. The practical part is focused on an analysis of internal and external environment of the company. Based on chosen types of analysis, there is an evaluation of economical aspects of the implemented innovation.
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The effects of innovation on international trade of the company
Kudlička, Michal ; František, Kopřivík (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the study of innovation in a selected company and its impact on foreign trade. The company is analyzed from an internal and external point of view, identified factors are summarized in a SWOT analysis. Furthermore, the financial and ecological starting points are monitored. In the selected branch of the company, market development is monitored by economic indicators. Finally, the effects of innovation on the company's domestic and foreign trade are evaluated.
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Business Plan
Mešková, Michaela ; Povolný, Jiří (referee) ; Bočková, Nina (advisor)
This bachelor thesis focuses on the creation of a business plan to start a company. The plan is created for a manufacturing company, which then sells its products to consumers. Based on this plan, it will be possible to establish a company, which will be able to eliminate risks and shortcomings, which might occur during the founding phase, and also during the first years of operation
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Business Plan
Kajfošová, Iveta ; Jiří,, Pačes (referee) ; Bočková, Nina (advisor)
The subject of my bachelor thesis is the development of a real business plan for setting up an experience café with a nail studio. The thesis consists of a theoretical part, where I define the legal forms of entrepreneurship and business plan, which contains a plan of production, marketing and financial analysis. In the next chapter I focus on the practical part of the business plan, where the production, marketing and financial plan is drawn up. The aim is to find out real facts and details about the very establishment of a café.
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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Tyl, Tomáš ; Bočková, Nina (referee) ; Poláček, Tomáš (advisor)
The bachelor thesis is focused on the evaluation of the financial situation of the company Vápenka Vitoul s.r.o. in years 2015-2019, by using of methods of financial analysis. The first part of this thesis describes theoretical basis of financial analysis. In the second part, there is introduced the chosen company and there is also realized financial analysis itself, with its evaluation. The last part of this thesis contains suggestions for improving of financial situation of the chosen company.
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The influence of innovative activities on foreign trade of the company
Potapova, Tatiana ; Milichovský, František (referee) ; Bočková, Nina (advisor)
This master’s thesis deals with the influence of innovation activities on foreign trade of a particular company. The theoretical part of the thesis deals with knowledge from the field of competitiveness, international trade and innovation. The second, practical part of the thesis analyses the influence of the performed innovation on the foreign trade of the company in the form of sales, operating profit and ROA, established and tested hypotheses. The aim of the thesis is, based on the assessment of the impact of product innovation on foreign trade, to propose appropriate measures in the field of foreign or domestic market for a particular company.
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