|
|
Online Communication Analysis of the Czech Centres and Proposal for a New Online Communication Strategy
Jelínková, Adéla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The diploma thesis aims to analyze the online communication of the Czech Centres and propose a new strategy of its online communications. The theoretical part is focused on the usage of different internet marketing techniques, popular online communication channels and new trends in this field. Principles of cultural diplomacy are explained briefly to reveal the background and the mission of the Czech Centres. The core of the work is in the detailed description of the institution's online communication mix and analysis of its main competitors -- Slovakian, Polish and Hungarian Institutes. Research conducted by the author explores the attitude and opinion of employees on related topics. The thesis is concluded with the SWOT analysis and proposal for a new strategy of online communication. It sets goals, target groups and based on that suggest changes in the usage of online communication channels. The thesis strives to answer where the current position of the Czech Centres in the online world is and suggests improving it by strategic use of online channels, web redesign and increased activity on social networks.
|
|
|
The analysis of the effectiveness of affiliate marketing on the market with flight tickets
Spolek, Jiří ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis deals with the area of affiliate marketing from the sight of the affiliate seller and also from the sight of the affiliate company. In the theoretical part the notion affiliate marketing is characterized and fundamental subjects of affiliate marketing are defined. Furthermore, there is outlined dilemma of the affiliate companies, which deal with affiliate sales of flight tickets in Czech Republic. In the practical part the pieces of knowledge from the theoretical part are applied and in conjunction with the results from the defined hypothesis are set recommendations, which increase the efficiency of the affiliate marketing both on the side of affiliate seller and on the side of the affiliate company.
|
|
|
E-learning support for teaching seniors
Ščotková, Zlatica ; Benáčanová, Helena (advisor) ; Topolová, Ivana (referee)
The purpose of this bachelor thesis is creating an electronic course (tutorial) for The University of the Third Age on University of Economics in Prague. The thesis is metaphorically joining topics like information and communication technology and education in it's own theme. Before creating the tutorial, it is necessary to explain the term e-learning. Therefore the thesis is divided into two parts: theoretical and practical. The main contribution of this thesis is creating a specific electronic course for students of The University of the Third Age using up-to-date programs, uploading the course on the Internet (specifically YouTube server), course presenting to the students and explanation of the term e-learning itself in the context of modern times at e-learning.
|
|
|
Business intelligence and data warehouse problem
Kopalová, Pavlína ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
In my bachelor's degree work I'm dealing with relatively new discipline Business Intelligence. I'm focused mainly on data warehouse problem. On their creation, maintenance and effectiveness. I deal with data warehouse as headstone for BI applications. In my work, I'm focused on data warehouse creation, effectiveness and how to maintenance. In practical part, I'm describing and evaluating creation of data warehouse in company Nutricia, a.s. I was personally part of the project and I'm using the learning I have experienced during this period. In my work, I try to identify all sorts of data sources. As conclusion, I'm evaluating overall effectiveness of data warehouse and I have tryed to suggest some rules, which I recommend to follow.
|
|
|
Social media monitoring
Švejnohová, Tereza ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The objective of the thesis is to provide a recommendation of the optimal procedure for the effective use and monitoring of social media based on measuring the performance of social media profiles, as well as a recommendation for the effective management of presence on social networks. The objectives of the thesis are to be achieved by the methods of observation, comparison and case study. The theoretical part includes a general interpretation of the concept of social media and the types of products for their management and monitoring. The practical section deals with case studies and social media measurement in practice.
|
|
|
Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
|
|
|
The use of social networks in business focusing on marketing
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
|
|
|
Factors influencing the choice of e-shop in the shopping process
Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
|
|
|
Online purchases
Vágnerová, Jitka ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.
|
|
|
Internet Marketing in the sale of textbooks
Brichzinová, Jana ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.
|
guest ::
