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Optical Illusions. Semiotic Analysis of Their Use in Commercials
Chromečková, Lucie ; Šafaříková, Radana (advisor) ; Svoboda, Aleš (referee)
Optical illusions are inseparably part of our lives. We are influenced by illusions on daily base, in commercials, various tests or fun web pages. But we must ask a questions about background of illusions, about their history. When we are confronted with illusion, what's happend? Do we understood illusions? How should be our attitude to illusions? These are only few questions, that this work try to answer. Due to history we try to understand illusions and find some kind of classification. We used semiotic analysis to an illusions in commercial use. Actually semiotic analysis combined with optical illusions is a challenge. How we can interpret multi-significant or ambiguous objects? Semiotic analysis help us understand and recognized illusions in common world and answer all presented questions. Powered by TCPDF (www.tcpdf.org)
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