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Museum branding
Siegelová, Inka ; Tyslová, Irena (advisor) ; Novák, Zdeněk (referee)
This bachelor thesis addresses a branding of cultural institutions. At first it defines basic elements of branding and their specifics regarding museum s. The practice part of the thesis describes two significant culture institutions - Tate and the National Gallery of the Czech Republic, from the time of the foundation to the present date situation. Following part of the thesis is based on the questionaire survey supposed to confirm or disprove hypotheses established in the introduction. The research deals with the public view of the National Gallery brand. The conclusion is based on the information obtained by the research. At the very end of the thesis there are several suggestions on how to improve the institution's branding.
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The causes of the existence of endangered buildings in city centres, significant historically or architectonically.
Tomková, Kateřina ; Novák, Zdeněk (advisor) ; Tyslová, Irena (referee)
The bachelor thesis is focused on the problem of endangered buildings, significant architectonically or historically. The aim is to map legal, economic and social situation within the Czech republic and deduce what are the main causes to this problem. The theoretical part of the thesis is focused on the forms of ownership in the Czech republic and the legal actions that are accessible for the authorities. It also concentrates on the social aspect of this issue. In other words, standards, values and normative system the citizens have developed. It also covers the economic point of view, considering architectural heritage as a part of the market. The practical part includes two endangered buildings, its history, former function, changes in ownership, socialism era, privatization, current owner and their intention and current state. Finally, it draws the options for future development.
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Archaeological parks and archaeological open-air museum in the Czech republic
Bražina, Jan ; Novák, Zdeněk (advisor) ; Tyslová, Irena (referee)
The way of presenting of both tangible and intangible cultural heritage has undergone a dramatic change during the last century. It has shifted from the simple displaying of inanimated artefacts towards an interactive link between the artefact and the visitor. Moreover, cultural heritage exhibitions are no more a matter exclusive for traditional museums. Archaeological open-air museums as well as archeological parks became a very suitable platform for presenting cultural heritage as they combine several approaches: experimental archaelogy, reconstruction and living history. Besides this effective didactics are these institutions significant in supporting the tourist industry as well. The aim of this work is to analyze both the educational and economic potencial of these institutions situated in the Czech republic. Some of the possible management risks are briefly mentioned in the end.
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problems of seniors accidents - fraktures coli femori
NOVÁK, Zdeněk
Abstract In the thesis, the author focuses on the issue of injuries and specifically on the diagnosis of fractura colli femori. The theoretical part deals with the issue of the cause of injuries themselves and with the question of how to prevent injuries. Moreover, it focuses on circumstances and reasons during which injuries occur. Health problems of neurological character, instability and osteoporosis are analyzed as causes. The theoretical part also presents the types of injuries which are encountered the most during old age. The theoretical part addresses the course of disease during old age as well, the burden of surgery and critical stage of geriatric patients and types of rehabilitation used after injuries during old age (psychosociological rehabilitation). Moreover, the issue of thighbone cervix fracture itself is dealt with herein, what leads to this fracture, risks and types of falls during which thighbone cervix fractures most often occur. Terminology connected to the thighbone cervix fracture is defined herein, picture diagram for how and in which parts fractures occur and also the types of the given fractures. After treatment and the subsequent rehabilitation the work also deals in its theoretical part with the consequences in connection with continuing long-term institutional care. In the research part the author deals with the number of seniors who have been hospitalized for thighbone cervix fractures. The data has been gathered through analysis of secondary data. It has been discovered that in two monitored regions, the number of seniors with this kind of injury has increased. The research has been completed by a survey of 131 seniors with the intent to determine what risks connected to injuries are considered to be the most fundamental by the seniors. It was established that seniors subjectively sense more strongly the risks of health related character rather than risks connected with a safe environment. In the discussion and conclusion the author compares his results with the literature and draws attention to the need to give this issue more attention.
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Public financial support of historic landmarks in the Czech republic and France
Jíša, Zoran ; Patočka, Jiří (advisor) ; Novák, Zdeněk (referee)
My bachelor work is concerned with the comparison of the interest of the Czech republic and France on the maintenance of historic landmarks, on the attitudes of the countries to the financial support of the historic landmarks and on the real consequences of these proceedings ensuring efficient implementation of their interest. The work aims to make out conclusion of the component findings and based on the conclusion, make suggestions which would be helpful for the Czech republic, by improvement of the proceedings ensuring the implementation of the interest more efficient. Indispensable attention is paid to tax advantage of the owners of the historic landmarks and on its motivational pattern stimulating the will of their ownership and of their economical use. In order to transparency, macroeconomical, basic geographical and demographical specifics are taken into consideration.
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Children and old age security
Novák, Zdeněk ; Krebs, Vojtěch (advisor) ; Vybíralová, Ivana (referee)
There have been a great deal of ways for old age security, who is expected and individual situation. Old age signify loss of income from economics activity. We can compare ways of securing for old age by their liquidity, rate of profit and diversification, but it is impossible to administratively determine composition of the optimal old age security portfolio, whereas administrative favoured one's way, entails limitation of the others. One of the oldest way of securing for old age is child care and enlinghtenment. The research pointed to existence disputation between theories of fertility development. These theories are attaching different importance to the particular biological, socioeconomic and cultural factors. Empirical research of fertility development and its factors in czech lands, represents pure administrative character of the pension insurance development. Spending on pension insurance and some other factors are influencing development of fertility. This influence is analyzed in years 1930- 2009. Analysis provides evidence of pension insurance influencing level of fertility significantly. Theories of fertility development often impeaching this influence. The work apply findings to the primary objectives for pension reform in Czech republic. This pension reform provides sustainable pension system position and possibility for individuals to set up their optimal old age security portfolio.
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Education Financing in the Czech Republic
Novák, Zdeněk ; Munzi, Tomáš (advisor) ; Stočková, Olga (referee)
Práce si všímá vlivu vzdělání na ekonomiku a souvislostí vzdělání a trhu práce. Vzdělání je investicí do lidského kapitálu s návratností pro společnost, jedince a firmu. Celá práce směřuje k upozornění na problémy poskytování bezplatného veřejného vzdělání v České republice a odhalení jejich příčiny. Tyto problémy jsou nejvíce citelné v oblasti vzdělání vysokoškolského. Cílem práce je upozornit na tyto problémy a pokusit se navrhnout jejich řešení reformou financování vysokoškolského vzdělání.
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