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National Repository of Grey Literature

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Marketing and image of adidas brand Jíchová, Klára ; Skokanová, Dagmar (advisor) ; Horák, David (referee) This thesis is focused on marketing strategy (plan) one of the leaders in the market for sports apparel and footwear, which is adidas. In addition to the entry of adidas, its products and marketing communication, the study also deals with the fact, how consumers perceive the brand or what image it has been built in their eyes. Detailed record

National Repository of Grey Literature : 114 records found   114 - 114  jump to record:

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