|
|
Geraldine Mucha. A probe into the life and work of a female composer
Vacková, Barbora ; Havelková, Tereza (advisor) ; Havelková, Hana (referee)
This bachelor thesis is concerned with the life and work of a Scottish-Czech composer Geraldine Mucha (1917-2012). Based on existing sources, its aim is to critically analyse her approach towards composition and its development in the course of her life. An emphasis is placed on the analysis of various social and cultural factors which shaped both her compositional activities and the way in which she addressed them. I therefore present Mucha as a woman of specific era and culture who had to find a way to combine her musical interests with other roles she wished to, or was obliged to, fulfil. Moreover, I discuss why the chosen way had to include dissociating herself from any form of promotion of her work and composing inconspicuously in the privacy of her home. The thesis is methodologically anchored in literature discussing the specifics of writing a female biography in musicology. Using a specific example of a female composer not previously reflected in musicological literature I wish to contribute to the exploration of this topic. Key words: Geraldine Mucha, female composer, female biography, gender, Czechoslovakia, Britain
|
|
| |
|
|
Activity analysis and marketing strategy of the Alwyn hotel
Vacková, Barbora ; Chylíková, Hana (advisor) ; Nesládek, Miroslav (referee)
The aim of this bachelor thesis is to describe and assess the activity of a chosen four-star hotel, define its marketing mix and strategy and perform a satisfaction analysis of the customers that should find out if the current strategy of the hotel management is successful. The chosen hotel is a small family hotel named Alwyn situated in Karlín. This thesis focuses on characteristics of the Alwyn hotel, its marketing mix and strategy, development of the basic economic indicators, the competitive analysis and the SWOT analysis. The work also contains a questionnaire concerning the guests' satisfaction with the accommodation and possible suggestions that could lead to a greater satisfaction of both guests and management of the hotel.
|
guest ::
