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The past, present, and future of the DIALOG corpus
Kaderka, Petr ; Havlík, Martin ; Svobodová, Zdeňka ; Peterek, Nino ; Havlová, Eva K. ; Klímová, Jana ; Kubáčková, Patricie
The DIALOG corpus is a special corpus of spoken Czech, consisting of video recordings and transcripts of television discussions. The working form of the corpus contains more than two million words. In the introductory section of this paper, we discuss the motivation that led the researchers from the Czech Language Institute, Academy of Sciences of the Czech Republic to collect and analyze dialogical speech, and we also present an overview of the publications based on work with the corpus. In the second section, we provide information about turning the collected material into an electronic linguistic corpus and about the basic characteristics of the working version of the DIALOG corpus and its first public version, known as DIALOG 0.1 (http://ujc.dialogy.cz). In the concluding section, we present the anticipated schedule for releasing the corpus for public access; we also indicate some currently relevant areas of research that can benefit from using the DIALOG corpus.
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Tools for deepening customer loyalty in the banking sector
Svobodová, Zdeňka ; Postler, Milan (advisor) ; Vostrý, Jaromír (referee)
This diploma thesis deals with loyalty and tools which could deepen the loyalty of customers. The thesis provides theoretical background of the theme and outlines essence of the customer loyalty for consequent proposition of tools for its creation. At the beginning of this thesis the conception of loyalty is supported by basic facts of marketing theory, e.g. marketing communication, marketing mix and brand. The thesis continues with essence of loyalty, aspects of loyalty, its drivers, possibilities of satisfaction and loyalty meassurement and effects of loyalty with focus on banking sector. Further this part defines the banking sector, specifics of banking product and developement trends in banking. Partially the influence of current economical crisis on customer loyalty is taken into account. Practical part is focused on description and practical examples of each tool which extends customer loyalty to bank institution in Czech republic and abroad as well. Tools are divided by marketing mix elements according to prevalent characteristics corresponding with the given element. Next are mentioned suggestions to proposition of new loyalty program. The thesis set 3 possible ways of future developement of customer loyalty creation.These ways are focus on simple program resembling to sales promotion, complex program creating real customer loyalty and focus on soft elements (e.g. service quality and pleasant surrounding). At the conclusion is given recommendation for future developement of customer loyalty creation in Česká spořitelna.
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Využití věrnostních systémů pro podporu prodeje
Svobodová, Zdeňka ; Bursíková, Marcela (advisor) ; Černá, Jitka (referee)
Práce se zabývá loajalitou a jejím postavením v dnešní společnosti. V teoretické části jsou zdůrazněny hlavní zlomové okamžiky ve vývoji loajality a vymezení jednotlivých druhů loajalitních programů. Praktická část je zaměřena na deskripci věrnostního programu České spořitelny ? Bonus program. Následuje průzkum mezi členy tohoto programu a jejich následná segmentace do několika segmentů, dle kterých jsou pak navržena jednotlivá doporučení pro zlepšení programu. [cs]
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