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Selected morphological features in the common speech of the young generation in the border zone of west Bohemia
Nová, Jana
The aim of the paper is to describe a newly developed common speech in an area settled by people from various regions. We present research results from five towns northwest of Pilsen (West Bohemia). The common speech of this region is based on common Czech, with noteworthy occurence of West Bohemian dialectal features, and no strictly defined features of standard Czech. There are supposed certain differences between localities, partly explainable by geographical context. Comparing the two used research methods, in the written questionnaire respondents tended to use standard Czech more frequently, while in the recording of their speech many rare language items or variant forms have not been registered.
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Sustainable development of tourism in the Pilsen region
Nová, Jana ; Kouřilová, Jana (advisor) ; Khendriche Trhlínová, Zuzana (referee)
This thesis is concerned with sustainable development of tourism in the Pilsen region. The aim is to assess the current status of tourism and its sustainable development in the Pilsen region. The theoretical part defines the basic terms related to the issue of sustainable development and sustainable development of tourism. Besides it focuses on the role of some international and national institutions in this field. In the practical part the monitored area is described with an emphasis on the conditions for the development of tourism and its sustainability. Then the assessment of sustainable tourism by selected indicators is made. Finally the overall evaluation is reported and some measures to promote sustainable tourism development are suggested.
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The Strategy of a Cosmetic Brand Focused on Czech Market
Švábová, Karolína ; Filipová, Alena (advisor) ; Nová, Jana (referee)
The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Czech market. It is devided into three parts. The first two serve as the theoretical basis for the practical part. The first part defines the brand, its components, hierarhcy and kinds. The second one describes brand management, positioning and brand strategy. The third, practical part analyses the strategy of Sanoflore and the change in order to improve its performance are recommended.
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The Analysis of drawing subsidies from the Regional Operational Programme NUTS II South - West
Nová, Jana ; Tomešová, Jana (advisor) ; Jílek, Petr (referee)
This bachelor thesis deals with the analysis of drawing subsidies provided by Regional Operational Programme NUTS II South - West in the period 2007 - 2013. The aim is to find the allocation in the priority axis and also the territorial allocation of these subsidies. In the first part the regional policy of the Czech Republic and its possibility to draw subsidies provided by the funds of the European Union is described in brief. Then a short socioeconomic characterization of the cohesion region NUTS II South - West is made. Also the Regional Operational Programme NUTS II South - West, which relates to this cohesion region, is characterized. In the practical part the analysis and summarization of drawing subsidies provided by the mentioned Regional operational programme are made. The analysis of the territorial allocation of the authorized subsidies is also included.
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PROSTITUTION - CAUSE AND SOCIAL ASPECTS
NOVÁ, Jana
This diploma work deals with the problem of prostitution and its accompaniing negative impacts in the public life. The theoretical part deals with the actual problems of prostitution. The practical part contains the outcome of the research focused on the attitudes and opinions of the public and the prostitutes on prostitution.
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