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Marketing Plan for Fitness ProGym
Kubík, Ján ; Láník, Klára (referee) ; Novák, Petr (advisor)
The aim of the bachelor thesis is to elaborate a marketing plan for Fitness ProGym, belonging to the Sokol Brno 1. The focus of the thesis is on analysis of the current situation, services and competition, research of customer satisfaction and opportunities in these areas. On the basis of the analyses and information gathered, a proposal to promote a gym, support sales in the form of loyalty shares and increase customer satisfaction is made so that Fitness ProGym is a dignified competitor in the sports market in Brno.
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Sestavení, vyladění a otestování přípravku na destrukci buněk laserovým paprskem
KUBÍK, Jan Matěj
The aim of this thesis was to assembly a device which would work as a tool for destruction of the living cells near the laser beam focus. First part of the thesis deals with scheme of the device and description of its individual elements. Second part is focused on possible ways of controlling linear translation stages and shutter by PC software. Third part is about using the actual device on biological materials and about suggested designs of optimization.
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Penzion SKI - Orlické hory
Kubík, Jan ; Klvaňa, Jiří (referee) ; Eliáš, Luboš (advisor)
The content of the master thesis is processing of project documentation for he mountain boarding house in Zdobnice in Orlické hory, first done as a pilot project and then as a building construction project. It concerns a three floor building. Vertical load-bearing structures are made of ceramic blocks. Horizontal load-bearing structures are made of prestressed hollow core slabs. Roofing is solved with mono-pitched roof and flat roof. The access to building is from the west for the public and from the east for the staff. There is the ski and bike rental in this building.
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Perspective bus powertrains
Kubík, Jan ; Maršálek, Ondřej (referee) ; Píštěk, Václav (advisor)
The aim of this thesis is to consider possible future development of alternative powertrains with regard to their use in buses. First described are the most promising alternative fuel vehicles, which use an internal combustion engine. The next part is evaluated ways to store energy using electric drives. At the end of the work is mentioned hybrid technology as a combination of previous drives.
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Family house,Brno-Líšeň
Kubík, Jan ; ing.arch.Klvaňa Jiří (referee) ; Eliáš, Luboš (advisor)
This bachelor´s thesis deals with the design of family house with an establishment - shop and repair tool. The building is located on sloping land, it is brick house and it has two floors and a basement. The roofs are flat. The house is designed for family of four. The entrance is oriented to the northwest and living rooms to the south. The work includes documentation part and drawing part and it is created as an implementing project.
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Rational decision-making of individual investors in equity markets
Hájek, Petr ; Kubík, Jan (advisor)
This bachelor thesis aims for an intelligible approach so that the reader has an opportunity to understand the possibilities and ways of intelligent investment on the Czech stock market. In the first chapter, focused on theoretical aspects of stock trading, the most important concepts are explained. The second chapter is focused on two basic concepts of rational investment - the margin of safety and diversification and the three main approaches for predicting the development of stock courses - technical, psychological and fundamental analysis. In the third part, one of these methods, fundamental analysis, is applied in a full scale on a stock title, which for our purposes will be represented by the company ČEZ a.s. In the subsections of global, industry and company fundamental analysis, the various factors and their impact on the stock price of ČEZ a. s. are analyzed.
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Testing of created investment strategies on american capital market
Oliva, Martin ; Veselá, Jitka (advisor) ; Kubík, Jan (referee)
The aim of the thesis is testing of created investment strategies on American capital market. The beginning of the thesis is devoted to the explanation of principles of Walk-forward optimalization, description of tested time period and shares and other starting points of the thesis. Afterwards several tools of technical analysis are used to create two trading systems, which are then tested. The final part of the thesis is devoted to the analysis of results of both trading system and to suggestions, which could improve both trading systems performance.
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Fundamental and Technical Analysis of Komerční banka, a.s.
Pospišová, Zuzana ; Veselá, Jitka (advisor) ; Kubík, Jan (referee)
Diploma thesis focuses on fundamental and technical analysis of the stock Komerční banka, a.s. The aim of the work is to applicate techniques of both analyses and prepare investvment recommendations according to acquired results. This work also provides theoretical background of particular analyses and applied methods. The first chapter contains global fundamental analysis supplemented by analysis of relations between main factors and index PX using correlation coefficient. Another two chapters deal with sector analysis and calculation of intrinsic value of the stock. The last chapter is devoted to technical analysis using chart's methods and methods based on technical indicators.
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Initial Public Offering
Veselý, Marek ; Musílek, Petr (advisor) ; Kubík, Jan (referee)
Thesis describes initial public offering on the stock markets. There are mentioned basic phases of this process. In this thesis is named pros & cons of this source of financing. Recommends also other ways how to gain capital for own company business acitivities. Thesis is interested about main conditions for successfull "going public". Initial Public Offering of bonds is described too. Practical part of this thesis is concern IPO in the Czech Republic -- historical data, IPO in the past on Prague Stock Exchange, commentary of well-known stock-market analysts, graphs of stock prices in comparison with the main stock index PX.
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