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Use of communication strategies in the organizations of public administration
Burešová, Lenka ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
Diploma thesis analyzes communication strategies used by public administration's organizations in the Czech Republic and abroad. The aim of the thesis is to evaluate existing communication strategies implemented in the Czech Republic. Partial aim is to recommend methods to improve present condition. Theoretical part results from dynamic marketing concept, describes communication strategy as one of the key instruments of regional marketing mix, defines principles of effective communication and provides methods antecedent to creation of communication strategy. Separate chapter is dedicated to communication with target groups who may encourage future growth of the city. Practical part introduces project Communicating city, its influence on one of the participating towns and particular examples of communication strategies from abroad.
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Quality of life after unilateral nephrectomy
BUREŠOVÁ, Lenka
At present, quality of life is a closely monitored and discussed topic not only in the medical field, psychlogy and other social sciences. The diploma thesis ``Quality of life after unilateral nefrectomy{\crq}q deals with this issue from the subjective point of view of those who were subjected to unilateral nefrectomy on their quality of life. The diploma thesis aims at reporting on the subjective quality of life of patients after unilateral nefrectomy and to compare it with the quality of life of the common population. The standardized questionnaire SQUALA was used to study the quality of life. Partial goals of the paper were the diagnosis and comparison between the quality of life of the patients after unilateral nefrectomy and the quality of life of common population in particular fields determined by the above mentioned research tool. The fields are: abstract values, health, relations with the next of kin, leisure time and basic needs. A hypothesis was set for the research: The quality of life of people who had suffered a unilateral nefrectomy does not significantly statistically differ from the quality of life of the common population. The basic file was created by patients treated after having been subjected to unilateral nefrectomy. The criterion for choosing the informants was the diagnosis (patients who were subjected to nefrectomy since they suffered from tumor nefrectomy), the time period since the nefrectomy had been carried out (the informants were subjected to nefrectomy at least one year before), occurrence of other diseases (patients who did not suffer from recurrence of the tumor and who have one fully functional kidney). The control group was made up by patients who do not suffer from any serious chronic disease and whose age corresponds to the age of the patients in the unilateral nefrectomy group.
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Processes of segregation in urban areas and its impact on town administration
Burešová, Lenka ; Kadeřábková, Jaroslava (advisor) ; Jetmar, Marek (referee)
Bachelor thesis introduces the phenomenon of segregation which essentially falls into the category of worldwide social processes. For better understanding of the covered subject, particular terms which are directly or indirectly connected with segregation are explained. Thesis is divided into four chapters, covering both theoretical and practical part. Theoretical part describes segregation as an all-society phenomenon, including the reasons of its occurrence, classification and its impact as well. Another chapter of the theoretical part discusses segregation in the Czech Republic and more closely describes the occurrence and development of racial, residential and social segregation in the country. This chapter covers particular instruments used in the Czech Republic and evaluates its efficiency. Last but not least, thesis offers possible solutions applied in other European or Non -- European countries. Final chapter is dedicated to the practical part and observes the actual stage of segregation in the particular region in the Czech Republic, in the town of Svitavy. The aim of the thesis is to review the awareness of the Czech Republic in terms of the impact of segregation in future and analyse the existing politics in an effort to avoid segregation, reduce its impact or eliminate it.
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